What Is Temu? Read Before You 'Shop Like a Billionaire' (2024)

When you're searching through deals and comparing prices, you might be tempted to call it a day and turn to Temu, where you know you'll get the absolute lowest prices on what you're looking for...or a copy of what you want.

Even if you've never ordered anything from Temu, the online shopping site is all around you. Maybe you’ve seen its orange bags on your neighbor’s doorstep. Or you’ve clicked on an Instagram ad featuring an unbelievably cute item. It could be that you've been bombarded by discount codes from someone you follow on social media.

And now you're thinking of filling up a cart on the site, but you don’t know exactly what it is. Let us explain.

What Is Temu?

It may seem like Temu emerged out of nowhere. Ever since its Super Bowl ad—which featured a song that wouldn't stop playing in our heads and factory workers who looked like they had abandoned ship from The Life Aquatic with Steve Zissou to work for Temu—we’ve been told we could shop like a billionaire. But the company got its start in September 2022, when it launched a barrage of Facebook and Instagram ads.

How Do I Shop on Temu?

Temu is on the web at temu.com and via free apps for Android and iOS.

Why Is Temu So Cheap?

Temu’s prices are indeed shockingly low. So low that they can’t help get your attention and cause you to throw things in your cart. It seems that Temu is trying to attract shoppers as fast as possible, but it's likely selling items at a loss to get that done.

Temu might say on its site that it was founded in Boston, but it's owned by PDD Holdings, which has money to burn and moved its official headquarters from China to Ireland so it can keep doing business even if US scrutiny of China-based apps continues. Temu's low prices and sending purchased items directly to consumers allow it to bypass tariffs, saving it a ton of cash.

More concerning is the issue of forced labor. Temu does not manufacture products itself, instead shipping them from factories in China to consumers. A report from the House Select Committee on the Chinese Communist Party stated "Temu does not have any system to ensure compliance with the Uyghur Forced Labor Prevention Act (UFLPA). This all but guarantees that shipments from Temu containing products made with forced labor are entering the United States on a regular basis, in violation of the UFLPA."

Is Temu a Scam?

What Is Temu? Read Before You 'Shop Like a Billionaire' (1)

It's all fun and games (Credit: Temu)

It's a legitimate website, but watch out for lightning deals that promise extra savings. Temu has gamified its site.Pop-ups with wheels to spin for discounts, tokens to collect, and countdown clocks make it seem like time on offers is running out, but they're designed to push customers toward purchases. Sellers on Temu, meanwhile, often steal designs so they don’t have to pay to develop intellectual property of their own.

What Designs Do Temu Sellers Steal?

There are too many to list, but one example is this mouthful of a product description: "Gorgeous Vintage Dragonfly Zircon Pendant Necklace - Perfect Bohemian Jewelry for Women's Holidays." The owner of the online shop Godly Nature’s Jewelry took to TikTok to complain that Temu stole her Champaign Dragonfly Sunflower Necklace design and even her photos.

Does Temu Sell Legit Products?

What Is Temu? Read Before You 'Shop Like a Billionaire' (2)

Lip service on the left, the real deal on the right (Credit: Temu/Vaseline)

Temu has an intellectual property policy and told PCMag in a statement, "We strictly require all the sellers to comply with our policies and provide the necessary licensing agreements to list their products on our platform." But browsing through its site, it does not appear to be strictly enforced. Lots of products will be "discontinued," only for similar items to pop up under new listings.

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There are a lot of generic products on Temu but also a fair amount of fakes. Some are obvious, like these little jars of Tsinger lip balms, which are not Vaseline Lip Therapy but at first glance are not not Vaseline Lip Therapy.

You'll also see flat-out designer knockoffs on Temu, such as the Mini Glossy Solid Color Shoulder Bag, which is a poor imitation (but likely a copyright violation) of Jacquemus' Le Chiquito Moyen bag.

What Is Temu? Read Before You 'Shop Like a Billionaire' (6)

(Credit: Temu)

What Is Temu? Read Before You 'Shop Like a Billionaire' (7)

(Credit: Jacquemus)

Even a video on top-selling bags that Temu produced itself prominently features a knockoff Marc Jacobs tote.

If I Order Something on Temu, Will It Ever Arrive?

This is not Amazon Prime two-day delivery. The site says orders ship in seven to 15 days, but that is not always the case. You'll probably receive credits for future orders the more your order is delayed. When you get a message about the delay, you'll see a button to "urge shipment." Clicking it probably does nothing, but remember: This site is gamified. Temu says that if an order is not shipped within 15 days, it will issue a refund.

Does Temu Accept Returns?

There is a return process on Temu, and shipping is free within 90 days of purchase. Note that's within 90 days of purchase, not receipt of your order.

What Is Temu? Read Before You 'Shop Like a Billionaire' (8)

What Is Temu? Read Before You 'Shop Like a Billionaire' (9) What Is Temu? Watch Before You 'Shop Like a Billionaire

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What Is Temu? Read Before You 'Shop Like a Billionaire' (2024)

FAQs

Is Temu safe to buy from? ›

Temu is a legitimate company and a functioning e-commerce site, but it lacks accreditation from the Better Business Bureau (BBB), which is the standard for major retailers. Many of the tech items being sold on the site look like those manufactured by major companies like Dell or HP, but they're not authentic.

How are Temu products so cheap? ›

Why is Temu so cheap? According to Temu, the items on the site are so cheap because the supply chain runs directly from consumers to sellers. Without a go-between, Temu can slash prices. However, the exclusive use of third-party sellers raises questions about Temu's ethics.

What is the story behind Temu? ›

History. Temu is owned and operated by PDD Holdings, which also owns Pinduoduo, a common online commerce platform in China. PDD Holdings was initially registered in the Cayman Islands before moving its place of incorporation to Dublin in 2023. The Temu platform first went live in the United States in September 2022.

Is Temu owned by China? ›

Temu is owned by Chinese giant PDD Holdings - "a monster in Chinese e-commerce," according to Shaun Rein, founder of the China Market Research Group. "Throughout China, everyone buys products on Pinduoduo, from speakers to t-shirts or socks," he says. Can Stockholm keep its edge in the music industry?

What are the warnings about Temu? ›

The Times previously reported that Temu has been accused of using malware in its app to harvest the data of users. Its parent company, Pinduoduo, was also removed from the Google Play store after being found to contain malware, with the US government warning of the data risks.

Is Temu safe to use credit cards? ›

Here are some best practices to help ensure safe purchases on Temu. - Never give your full credit card number, tax identification number, or password in an email, Temu Message, or over the phone. - Check your credit card statement regularly to track your spending and card activity.

Is there currently a lawsuit against Temu? ›

The Class Action Suits

In both class action suits, plaintiffs allege that the Temu's app is designed to embed a spyware and malware on user's phones to collect sensitive personal information.

Is Temu child labor? ›

The Third Party Code of Conduct mandates that anyone doing business with Temu must strictly comply with all regulatory standards and compliance requirements." "The use of forced, penal, or child labor is strictly prohibited.

What's the catch with Temu? ›

But there has been backlash, including a federal class action lawsuit filed last year accusing Temu and its parent company of collecting "user data beyond what is necessary for an online shopping app, including biometric information and data from users of the app."

What is the Temu controversy? ›

Across the internet, there have been widespread claims of the app collecting user data. In addition, due to concern over data privacy, Temu faced a class action lawsuit filed in September 2023. The lawsuit claims Temu collects private data using “deceptive” and “unscrupulous” methods.

Is Amazon safer than Temu? ›

It's too new. While Chinese shoppers are very familiar with Temu's parent company, PDD Holdings, English-speaking countries aren't. Because of that, Temu hasn't built up the same trust level Amazon enjoys. Even if the products come from the same place.

Is it safe to order from Temu? ›

As of the time of writing, the site has just a 2.5/5 rating from visitors to the US Better Business Bureau (BBB) while one-third of reviews on Trustpilot are one-star. Users frequently criticize Temu for inbox spam, difficulty receiving refunds, and items arriving in poor condition or not at all.

Is it ethical to buy from Temu? ›

They share many of the environmentally and socially damaging practices that make Temu a fast fashion company. Both maintain shockingly low prices of items while selling vast amounts of items, at low quality, through the use of exploited or forced labor.

What does Temu stand for? ›

It offers a broad range of quality merchandise across 29 categories, including women's and men's clothing, beauty and health, home and kitchen, sports and outdoors, appliances, tools and home improvement, pet supplies, and toys and games, among others.” Temu's name means “team up, price down.”

Where is Temu shipped from? ›

Most of the products you see on Temu are directly shipped from Chinese suppliers and factories, while some can be shipped within the US. Some third-party suppliers have set up warehouses to facilitate the timely shipping of many products.

Is Temu or Shein better? ›

In essence, Temu allows customers to find virtually any product they can imagine. Shein, on the other hand, is a more dedicated fast fashion shopping destination and it is one of the top choices when it comes to apparel.

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